 |
| Tom Carvel's First Ice Cream Stand in Hartsdale, New York |
I grew up in Westchester County in the 1960s through the
early 1980s consuming lots of Carvel Ice Cream. But I never knew much about the
founder of the company, Greek immigrant Tom Carvel. Born in Athens, Greece 1906, Carvel migrated
with his family to New York City in 1910. He borrowed $15 from his fiancé in 1929
to begin selling ice cream out of the trunk of a truck as a mobile street
vendor. He built his first ice cream stand in the Westchester County village of
Hartsdale New York after his truck broke down there in1934. He continued to
sell ice cream out of the truck until he saved enough money could build a
brick-and-mortar facility in 1936. Carvel’s story reminds me of what has happened
with many entrepreneurs. Dating back to the 1700s one sees street venders of
food or more lately food trucks evolve over time. The formula goes: build a reputation
for customer service and great food, attract loyal customers, accumulate
capital, transition to a more expensive brick-and-mortar eatery. Carvel experienced
phenomenal growth and success, because his drive and ingenuity. He invented and
patented his own airfree soft serve ice cream machine in 1939, began franchising
his ice cream business in 1947 and subsequently produced prefabricated ice
cream stores. A marketing genius became the
first CEO to advertise on the radio and television. Today I can find his products
in grocery stores here in New, England.
More Carvel Stories: http://www.foodasalens.com/search?q=Carvel
Ice Cream Series: http://www.foodasalens.com/search?q=Ice+Cream+Series
Street Venders and Food: http://www.foodasalens.com/search?q=Street+Venders
No comments:
Post a Comment